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How Businesses Miss When They Use Twitter

19 December 2009, 7:29 am

The most important thing businesses miss about Twitter is that it is NOT another marketing platform.  A marketing platform is somewhere you can broadcast your services and offerings.  You can use Twitter this way, feel good about how many followers you are gaining daily by just following them, and then spam them with advertisements offering specials and deals.  But you’re missing the boat.

Remember how much you hate salespeople?  Heck, salespeople hate salespeople!  They’re intrusive, bullheaded, and just want to talk about what they’re selling…  You don’t want to come across this way on Twitter—and it is super easy to come across like that.  Here’s why:

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Where Ignorance Is Not Bliss! Your Legal Responsibilities as a Blogger

15 December 2009, 3:02 am

Where Ignorance Is Not Bliss! Your Legal Responsibilities as a Blogger

by Misheel Chuluun

Blogging places a legal responsibility to the author despite its variety and wide range of expression. The fun of blogging to share your knowledge and experience must be tempered with an understanding of where the public risks for libel lawsuits stem from. Defamation is when someone says something false about another party (be it person or company), to person(s) other than the defamed.  Libel is when the defamation is written; slander is when it is spoken (so, Podcasters beware).

You can casually write, so-and-so “company cheats its customers” and NOT be liable in exceptional cases like when the company was found guilty of multiple counts of fraud.  Be certain.

However, if you are the only customer the company cheated, that you know of for certain, then you would be liable for defamation for writing the above.  You may write honestly about your experiences or others’ experiences, but only if they are true.  Also, in the eye of the law, it is wrongful to mislead by omission of significant details that would lead readers to another conclusion.

In other words, be smart and be honest. Don’t embellish. There may be severe consequences. “I didn’t know” would not serve in your favor.

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Struggling to Create Content? Try Posterous

21 November 2009, 3:52 pm

Struggling to create a lot of content in a short amount of time? Tired of Blogging, Tagging, Filling out Forms, Descriptions, and Backlinks? Try Posterous.

I’m honestly blown away by how simple it is to blog with Posterous.com. There are tons of blogging tools and templates out there. I have been blogging through Word Press, for example.  I like it. So why mess with what works? Because it’s worth it… It allows me to share a lot more content with a lot less time, and it works well with everything else I’m doing.

Posterous is content development at its simplest.

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Protected: On Page Optimization – An SEO Guide on How To Optimize The Pages On My Website for Search Engines

2 November 2009, 7:30 pm

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The Importance of Blogging for Companies

1 November 2009, 11:47 pm

Now ubiquitous in the information age as a casual-information sharing portal, a blog or blogging* is becoming perhaps the most important tool for gaining market trust and niche market share for companies.

Why is blogging in today’s business world is essential?  There are three main reasons why blogging brings you results–content, personality, and updates.

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